Brand Guidelines
This portal is a one-stop-shop for design, branding, and voice guidelines. It provides the standards and approved assets for our brand. From logo, color, typography, visuals, materials, messaging, and more.
Whether you are building a presentation, designing a part, or preparing external communications, these guidelines ensure we create a clear and consistent Inversion brand design across every touch-point.
Contents
01 Brand
02 Voice
03 Logo
04 Color
05 Infographics
06 Typography
07 Visuals
08 Templates
09 Materials
01 Brand
Inversion’s brand is built around technical excellence. Our identity should feel precise, confident, ambitious, and deeply engineered. We believe form follows function: clarity, purpose, and performance come first, and the aesthetic emerges from them.
02 Voice
The Inversion Tone Of Voice is how we talk about who we are, what we are building, and why it matters. It helps the team communicate with consistency and clarity.
Mission Statement
Our Mission
To make Earth radically more accessible.
How we’ll do it
by turning space into a global logistics network.
And with what product
with highly maneuverable reentry spacecraft.
About Inversion
Long
Inversion is an aerospace and defense company pioneering advanced reentry technology to enable next-generation capabilities from space. By combining advanced materials, aerodynamics, and autonomy, Inversion is transforming reentry into an operational capability for an entirely new class of missions
Medium
Inversion is an aerospace and defense company pioneering advanced reentry technology to enable next-generation capabilities from space. By combining high-performance materials, precision aerodynamics, and mission-driven autonomy, Inversion is transforming reentry into an operational capability for an entirely new class of missions.
Short
Inversion is an aerospace and defense company pioneering advanced reentry technology to enable next-generation capabilities from space. By combining high-performance materials, precision aerodynamics, and mission-driven autonomy, Inversion is transforming reentry into an operational capability for an entirely new class of missions.
The company’s highly maneuverable reentry spacecraft, Arc, is designed for rapid global cargo delivery, hypersonic testing, and other national security missions that require precise, controlled flight through the atmosphere. Arc creates an entirely new transportation domain, unlocking unprecedented speed and global reach.
Headquartered in Los Angeles, Inversion designs, manufactures, and integrates its spacecraft under one roof, enabling the company to move rapidly from concept to flight. The company is backed by leading investors including Y Combinator, Spark Capital, and Lockheed Martin Ventures, with customers across the U.S. government and commercial space industry.
Sample Copy
Headquarters
Inversion’s 55,000-sq-ft Los Angeles headquarters brings engineering and manufacturing under one roof, from design and machining to spacecraft integration and parachute production.
Team
At Inversion, we push the boundaries of what’s technically possible, driven by unrelenting passion, curiosity, and extreme ownership.
Company
Inversion is on a mission to make Earth radically more accessible by turning space into a global logistics network.
Arc
Arc is a highly maneuverable reentry spacecraft built to deliver cargo from space, advance hypersonic technology, and support critical national security missions.
03 Logo
The logo mark is an abstraction of the re-entry burn from an Inversion spacecraft. As the most recognizable expression of the brand, it creates a visual signature that connects everything we do to our mission.
Inversion Primary Lockup
Clearspace
Lock-up and Icon
SVG
PNG
SVG
PNG
PNG
PNG
Clearspace
Download
Orthogrid Pattern
SVG
PNG
SVG
PNG
Arc Primary Lockup
SVG
PNG
Lock-up and Icon
SVG
PNG
SVG
PNG
SVG
PNG
SVG
PNG
Clearspace
Download
Incorrect Usage
Do not resize the mark
Do not rotate the logo
Do not change the colors
Do not outline the logo
Do not reverse the lockup
Do not add gradients the logo
04 Color
Inversion's color palette is built around clarity and function. Anchored by black, white, and neutral, the system is defined by Plume Orange—inspired by the intense plasma and thermal plume generated during hypersonic reentry.
Brand Color
White
RGB
255·255·255 242·239·235
CMYK
0·0·0·0
PMS
white
Black
RGB
0·0·0
CMYK
0·0·0·100
PMS
Black C
Plume
RGB
234·90·60
CMYK
0·62·74·8
PMS
1645 C
Primary Color Hue
RGB
255·193·176
CMYK
0·24·31·0
Light 3
RGB
245·115·88
CMYK
0·53·64·4
Light 2
RGB
234·90·60
CMYK
0·62·74·8
Light 1
RGB
224·72·45
CMYK
0·68·80·12
plume
RGB
179·53·32
CMYK
0·70·82·30
Dark 1
RGB
126·34·20
CMYK
0·73·84·51
Dark 2
RGB
88·22·13
CMYK
0·75·85·65
Dark 3
Secondary Colors
Ash
RGB
205·206·211
CMYK
0·24·31·0
PMS
1555 C
Paper
RGB
242·239·235
CMYK
0·0·0·0 0·1·3·5
PMS
1555 C
Sea
RGB
98·111·169
CMYK
42·34·0·34
PMS
1795 C
Storm
RGB
130·165·196
CMYK
34·16·0·23
PMS
1655 C
Beam
RGB
234·90·60
CMYK
0·62·74·8
PMS
1645 C
Meadow
RGB
179·53·32
CMYK
0·70·82·30
PMS
1815 C
Gradient
Pale Yellow
#EDEA6A
0%
Golden
#F0B500
30%
Orange
#E07000
58%
Primary
#E0482D
80%
Burnt Orange
#BF3E00
100%
User Interface Color
#C7F5E4
Sucess 100
SuCcess 300
SuCcess 500
SuCcess 700
Sucess 100
warning 300
warning 500
warning 700
Sucess 100
error 300
error 500
error 700
Sucess 100
idle 300
idle 500
idle 700
Color Use
Aa
21:1 WCAG AAA
White on Black
Approved color use
Aa
18.2:1 WCAG AAA
Black on Ash
Approved color use
Aa
18.2:1 WCAG AAA
Black on Paper
Approved color use
Aa
4.1:1 WCAG AA
White on Plume
Approved color use
Aa
Black on Plume
DO NOT USE
Aa
Bb
Cc
2nd on 2nd Colors
DO NOT USE
Aa
1.38:1 WCAG Fail
Ash on Paper
DO NOT USE
07 Infographics
Our clay visual language converts complex technology to its understandable forms. White and neutral 3D objects create a clean foundation and Plume highlights trajectories, targets, and interactions.
Clay Icon Library
Use the clay style across engineering, business development, and marketing for schematics, mission architectures, technical concepts, and infographics. Keep forms simple, materials neutral, and key elements in plume.
Download Icons
Arc
PNG
Arc
PNG
Thruster
PNG
Solar
PNG
Plume
PNG
Landing
PNG
Falcon
PNG
Electron
PNG
Arc
PNG
Satelitte
PNG
Missile
PNG
Earth North
PNG
Orbit
PNG
Barge
PNG
Impact
PNG
Battleship
PNG
Horizon close
PNG
Horizon far
PNG
Trajectory
PNG
Earth Asia
PNG
Cargo
Download
Hypersonic
Download
Cargo Mission
Download
Hypersonic Mission
Download
Hypersonic Mission
Download
06 Typography
Our typography brings universal clarity and to every expression of the brand. Using our typefaces across all touchpoints—from billboards and spacecraft to engravings and merch. Our fonts are agnostic and versatile for all mediums
Ab
VC Nudge
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123467890
Download
Ab
Antarctican
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123467890
Download
Ab
GT Zirkon
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123467890
Download
Headline H1 / H2 / H3
We build advanced reentry vehicles for next-generation defense capabilities.
VC Nudge Bold
110% Leading
-1% Tracking
Body H4 / H5
Inversion is a pioneering aerospace company dedicated to advancing reentry vehicle technology. We combine precision engineering with innovative design to create spacecraft that enhance global logistics and defense capabilities.
Antarctican
120% Leading
-1% Tracking
Caption H6
TRANSPORT / DELIVER / RESUPPLY / RETURN
Antarctican Caps
120% Leading
-1% Tracking
Copy H7
Inversion is an aerospace and defense company pioneering advanced reentry technology to enable next-generation capabilities from space. By combining high-performance materials, precision aerodynamics, and mission-driven autonomy, Inversion is transforming reentry into an operational capability for an entirely new class of missions.
The company’s highly maneuverable reentry spacecraft, Arc, is designed for rapid global cargo delivery, hypersonic testing, and other national security missions that require precise, controlled flight through the atmosphere. Arc creates an entirely new transportation domain, unlocking unprecedented speed and global reach.
GT Zirkon Light
140% Leading
0% Tracking
Fallback Fonts
Fallback fonts are approved alternatives used when the primary brand typeface is unavailable or unsupported. Use them only when technical limitations or platform compatibility prevent the use of our primary fonts.
07 Visuals
Redo’s photography style reinforces our brand’s core values—trust, clarity, and financial empowerment—by showcasing visuals that reflect professionalism, accuracy, and control.
Photos
Arc Model · 4500 x 3000 px
PNG
Arc In-orbit · 3840 x 2160 px
Download
Arc Re-entry · 3840 x 2160 px
Download
Arc Landing · 3840 x 2160 px
Download
Arc Studio · 3840 x 2160 px
Download
Founders · 4500 x 3000 px
Download
Drop Test Parachute · 3840 x 2160 px
Download
Bionoculars · 4500 x 3000 px
Download
Arc Landing · 3840 x 2160 px
Download
Logo · 3840 x 2160 px
Download
Torch · 4500 x 2531 px
Download
Ray · 3840 x 2160 px
Download
Ray · 4500 x 3000 px
Download
Ray on Orbit · 4000 x 3000 px
Download
Hands on Hardware · 4500 x 3000 px
Download
Arc No Background · 4500 x 2531 px
Download
Videos
Arc · 1920 x 1080 px
Download
Delivery From Space Animation · 2:19 · mp4
Download
Delivery From Space Animation · 3840 x 2160 px
Download
Delivery From Space Animation · 3840 x 2160 px
Download
08 Templates
Templates ensure the brand remains consistent across every internal and external touchpoint. These systems provide a clear framework for applying our typography, color, layout, and branding consistently.
Documents
Inversion PowerPoint Deck - ITAR
Download
Inversion PowerPoint Deck
Download
Test Repport
Download
Inversion Word Template
Download
Documents
Inversion PowerPoint Deck - ITAR
Download
Inversion PowerPoint Deck - ITAR
Download
Documents
Vertical Facility Signage
Download
Vertical Facility Signage 2
Download
Inversion Word Template
Download
09 Materials
A consistent approach to material, finish, and fabrication, ensures that industrial design and branding operate as one system; from spacecraft and architecture, to front panels, avionics boxes, furniture, factory floor, and wayfinding. Form follows function in our materials.
Clear Anodized Metal
Our primary material expression of industrial design. Preserve the natural character of the material through exposed finishes and precise construction, allowing the logic of each object to be visible. All markings and graphics are done with laser etching for integrated finish that feels engineered.
Multiwall Polycarbonate Panels
Multiwall PC panels provides a lightweight, translucent surface for partitions, enclosures, and architectural applications. Its technical construction refracts light in a unique way. Bringing awe and beauty to the mundane and providing a clean backdrop for the spacecraft.
Powder Coated White
Powder-coated white is the primary finish for surfaces across spacecraft body, enclosures, front panels, furniture, and hardware. The finish is a clean and futuristic. As if precision and engineering was a color. Powder Coated White
Orthogrid
Orthogrid structures exposes the logic of aerospace engineering through a material design. The pattern can be expressed across visuals, hardware, animations, and physical environments. Timeless, functional, and beautiful in it’s own right.
Parachute Fabric
Parachute fabric, webbing, and harness systems can shape graphics, merchandise, objects, and architecture. Lightweight, functional, and inseparable from our spacecraft.
Questions
For all questions on Brand Portal or to suggest additional assets, contact us
